Tip to Type
“My business is my passion brought to life. Editing and writing has always come naturally me. Since high school, I’ve hopped on every opportunity to write whether it be for fun, for grades, or to help friends. Writing has always been a form of expression— whether in my day-to-day, my dreams, goals, or academics. Combined with my entrepreneurial spirit, using the abilities I naturally possess to help others achieve their professional and academic goals is how I live the ultimate dream of doing what I love each and every day. Through my journey, im proud to say it has lead me to consultancy and it has become a goal of mine to someday write a book that will help others toward their business/freelance goals.” — Elizabeth Toma, founder of Tip-to-Type
The Branding Project
With many career development businesses on the market, it was important that Elizabeth had the advantage of a brand that not only portrayed her skills but brought justice to the extent of her offering. Building trust with her audience was key, and utilizing a design that emphasizes a balance of professionalism and approachability to build connection was my primary objective.
Deliverables:
Brand Logo
Brand Guidelines
Brand Messaging Framework
Creative Example Package
Key Roles:
Creative Art Direction
Creative Strategy
Design (Pre and Post Production)
Brand Guideline
