JMetals, Building Supply & More

What started as an idea, quickly became a reality for Peter when he opened up his building supply store, JMetals, in Brampton, Ontario. JMetals is a building a supply store that provides quality building materials at the best prices to ensure your projects get done right, and on budget.

“There are many things that the average person can learn if they are willing. When starting my journey to learn basic building skills, I surprised myself by what I could do and accomplish with my own two hands and a couple building tools. No matter where we are or where we go in life, we will always continue to create, build, and evolve.” —Peter Joubran, founder of JMetals

The Branding Project

The goal of the brand was to take a straightforward, minimalistic approach while also standing out from the brand's key competitors. By utilizing a unique colour palette and using symbolism in the logo to portray structure in building design, we came to a happy place that embodies what JMetals stands for. 

Deliverables: 

  • Brand Logo 

  • Brand Guidelines

  • Brand Messaging Framework

  • Creative Example Package

Key Roles:

  • Creative Art Direction

  • Creative Strategy

  • Design (Pre and Post Production)

 
 
 

Tote bag mockup

Brand Guideline

 

Testimonial

"Working with Mikayla was a pleasure. She was informative, very insightful and creative with regards to multiple aspects of the design process. Highly punctual and uber professional throughout."

— Peter Joubran, founder of JMetals Inc.