Dunkin’ Donuts

Post-Secondary Portfolio

Many people find the smell of coffee breath unpleasant. Wouldn’t it be nice to have a quick solution to combat that funky, post-coffee breath on-the-go?

The Advertising Project

Working alongside my partner, we created a solution that seamlessly allows the customer to freshen their breath on-the-go by altering the Dunkin’ Donuts coffee cup with a peelable breath strip. After finishing your Dunkin’ coffee, simply peel the breath strip on the side of the cup, place onto your tongue and just like that, you’re ready for your next business meeting.

Deliverables:

• Guerrilla/Outdoor/Transit Marketing (Breath Strip on Dunkin’ Donuts Cup & Breath Tester)

• Outdoor/Transit (Poster x 3)

Key Roles:

• Creative Art Direction

• Creative Strategy